Lulu: The Software That Assists Girls Make Smarter Dating Choices

TL;DR: If you’ve ever wished you might review the people you date, or the dudes you-know-who tends to make great dates, like you examine restaurants, after that Lulu will make all of your ambitions come true. Because the first-ever software for women, Lulu is actually using lead in this sector, assisting women generate better dating decisions and males become better daters.

From Amazon to Yelp, we are in a world in which people love to review circumstances. Everyone else can’t wait to generally share their unique viewpoint regarding their latest meal or the final apartment they lived in, but what concerning the newest man they continued a night out together with?

Well Lulu is the perfect outlet for doing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social media that provides females the chance to speed the guys they date, advise date-worthy guys and share personal encounters with an incredible number of some other similar women.

Its like conversing with the best friend

Chong and Schwartz got the theory for Lulu after Chong had an unforgettable all-girls brunch experience. From changing stories about jobs to valentine’s strategies, she hoped she could bottle that feeling of companionship and put it to good utilize.

In 2013, that sight became possible as Lulu, a space where women can seem to be safe when talking about their love resides.

Director of Marketing Deborah Singer stated it has been quite a while coming for an application such as this on the market, specifically with suggestions being very popular various other components of existence.

«Females today have suggestions about everything in their own schedules… however we don’t get strategies for anything as important as connections and dates,» she mentioned. «We think that’s an incredibly vital location for women getting informed and just have info [about] to truly generate smarter decisions for themselves.»

Should it be standing men they will have eliminated aside with, suggesting top-quality men to many other consumers or making pal associations, Lulu made a serious effect.

«I think we’re taking a new info layer with the internet dating area,» Singer said. «Dating is one thing that does not have that details coating, therefore we see ourselves as providing additional info to that market.»

Lulu stands apart from other applications because Chong and Schwartz, along with everybody throughout the staff, allow their own characters shine through, giving off that sense of speaking with a truly great girlfriend.

Based on Singer, Lulu is particularly popular among school ladies, who’re in a unique internet dating ecosystem and are wanting female friends to go to for referrals concerning dudes they can be satisfying on campus.

Lulu in addition leaves the privacy and security of their people very first. The application utilizes Facebook to confirm sex, get older (no-one under 17 is actually permitted to join) and friends sectors.

But try not to consider young men aren’t permitted inside women club

In May, Lulu permitted guys to begin making use of the software when they had been thinking about becoming reviewed.

Male people is able to see their as a whole rating and which hashtags women are making use of to describe all of them, like «#AlwaysDelighted» or «#WearsEdHardy.»

But they can access information that displays how women rank them on attributes including wit, kissing capabilities and a lot more.

Lulu’s editorial group also gives men skilled posts that provide online dating advice for the certain specified areas they require improvement in.

Women can also ask the guys their particular viewpoints on multiple topics, such as anal sex or making dedication.

Thus far above 1 million men have accompanied, with a typical review being a seven, many actually look into the app 3 times just about every day.

«We saw that there had been a proper cravings from guys to types of get analytics as to what females were stating about all of them,» Singer stated. «our very own goal is always to really assist dudes enhance. Exactly like you would utilize Bing Analytics in your website to boost it, that is sorts of Google statistics for guys.»

Producing a safe, positive ecosystem for all

Unlike sites like Yelp or TripAdvisor, Lulu will not enable females to write available feedback inside their ratings.

Women can be given multiple choice choices whenever reviewing the guys and other females can agree or disagree together with the overview, which Singer said encourages a confident atmosphere and helps to keep user reviews from getting needlessly mean.

«We’re rating individuals – we are rating men. We all know that the is actually a sensitive and painful and provocative thing is doing, and we also want to do it in a thoughtful way and in a constructive means,» she mentioned. «We heard from the very start from ladies which they don’t wish to be an integral part of something mean, so we chose that the format would maintain that planet.»

Lulu use that same format as time goes by when growing to other common verticals like beauty, vacation or company.

«We would like to go to a place where women can be coming to Lulu and it is form of their own main destination for obtaining details off their women,» Singer said. «we are really centered on this product and continuing to construct tactics to help ladies share more and get tips.»

So if you’re prepared to unleash your girl chat, download Lulu (free of charge!) in application Store or Bing Play.

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